April 13 Customer Analytics Community Conversation - "Using Data and Analytics to Engage Customers a

When:  Apr 13, 2021 from 11:00 AM to 12:00 PM (CT)
Join the Customer Analytics Community on Tuesday, April 13, 2021 from 11:00 AM - 12:00 PM CT for an "out of industry" presentation with Q&A and open discussion on "Using Data and Analytics to Engage Customers and Craft Innovative Customer Experiences" by Harish Rao, VP, Data Analytics at Costco Wholesale.

UAI Utility Members within the Customer Analytics Community requested to learn from analytics professionals in other industries to help develop innovative ideas and increase analytics maturity levels. Join us for this special presentation to learn from an innovative retail industry analytics leader. Harish Rao will share the following during his session:

- How Costco Wholesale is using data and analytics to be innovative in regard to coming up with new ideas to engage customers and craft customer experiences
- How Costco is using data and analytics for customer segmentation and measuring customer engagement. What are the different customer attributes Costco gathers and how (from the customer or through external sources, etc.)
- How Costco is leveraging analytical capabilities in marketing and sales. Example: using customer insights to first solve a problem that the customers have, and then to benefit your own organization

Come prepared with your questions and to have a collaborative conversation! See you online on April 13!

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Dial-in Instructions:
A Microsoft Teams link will be provided to Customer Analytics Community members prior to the meeting.