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December 7 (2021) Data Science Community Conversation - "Using Machine Learning to Predict NAICS Cod
When:
Dec 7, 2021 from 13:30 to 14:30 (CT)
Join the
Data Science Community
on
Tuesday, December 7, 2021 at 1:30 PM CT
for a presentation with Q&A and open discussion on,
"Using Machine Learning to Predict NAICS Code for Customer Analytics"
with
Huseyin Salis
, Data Scientist, Marketing (Consumers Energy).
*This session will be taking place during our virtual UA Week conference in December.
Session Description:
The North American Industry Classification System (NAICS) is the adopted standard by the Federal statistical agencies to classify business establishments. NAICS code-based market Segmentation can be instrumental to serve Commercial and Industrial (C&I) customers with personalized marketing strategies, based on their common interests, customer behavior, etc. However, there are instances where small businesses may not have assigned NAICS code provided by 3rd party vendors. This data science project predicted 2-digit NAICS codes for C&I customers, which had missing NAICS code. Consumers Energy demonstrates that 2-digit NAICS codes having 20 different classes could be tailored for targeted marketing campaigns.
Members of the Data Science Community will receive a Microsoft Teams link prior to this meeting. Not a member of this community? UAI Utility Members can register for any of our communities by using our
"Request To Join"
link.
Location
Dial-in Instructions:
Microsoft Teams link will be provided to community members prior to this meeting.
Contact
Kevin Praet
3154403033
kpraet@utilityanalytics.com
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